Puma is a multinational corporation headquartered in Herzogenaurach, Bavaria, Germany. Puma SE is the 3rd largest sportswear designer and manufacturer that deal with casual and athletic footwear, accessories and apparel.

After the fallout of the Dassler brothers, Rudolf Dassler founded Puma in 1948. The two brothers, Rudolf and Adolf Adi Dassler, had a shoe factory together under the name Gebrüder Dassler Schuhfabrik. They decided to split in 1948 after their relationship deteriorated, forming two different entities, Puma and Adidas.

Rudolf registered his company as Ruda (from RUdolf and DAssler) but later changed into Puma. Initially, the registered Puma logo consisted of a beast jumping through a D and a square with the company‘s name. However, in 1958 the company changed the logo to a distinctive “Formstrip” and the Puma logo.

Puma developed its new cushioning system in 1985: the Running System (RS). The RS ensures that the sole combine four different components, each with unique chemical and physical characteristics, forming a single unit that can control motion and absorb shock.

In 1986, Puma became a public company and was listed on the Frankfurt Stock Exchange and Börse München. The company completed its conversion in 2011 from a German public limited company to the European Union-wide equivalent. Now, the brand offer products for Basketball, Football, Golf, Sportstyle, Motorsport, running, training and fitness.

Puma brand offers three main product segments: apparel, footwear and accessories. The footwear part forms 45% of the company‘s sales. This segment has made Puma so popular among many sneakerheads worldwide. The brand has relentlessly pushed culture and sports forward by developing fast and high-quality products for different sports arenas, from Football and Golf to Basketball and Tennis.

For over 60 years, Puma drew credibility and strength from their heritage in sports. Besides sports, the Puma brand has diversified into products known to the general market. Therefore, young people from 20 to 35 form the biggest customer base. Most of Puma‘s customers belong to a group that believes in a healthy, hygienic lifestyle.

Based on the years the brand has been in the market and the good reputation, the market has expanded to different types of footwear that include:

• Trainers (Low and Hi top trainers)
• Sports shoes (Training, fitness and football shoes)
• Mules/Clogs

Engineered for performance, built for fashion and active lifestyle and designed for style, Men and women‘s Puma collections are always available to make your day fruitful and comfortable. Whether you need an everyday shoe to complement your outfit or training shoes, Puma‘s sneaker collection will offer versatility and comfort for each occasion regardless of what you want to do with a pair of shoes.

Explore different men‘s running shoes with the latest technology: cutting-edge PUMA performance, to get the best out of your training or fitness exercise. Puma models are characterised by a durable outsole that offers maximum traction, a high-cushioned and shock-absorbent midsole offering optimal support and a breathable, retro-inspired superior grip on the upper material that provides unbeatable comfort.

Puma uses court shoes and old-school tracks to make modern streetwear in the lifestyle footwear collection. When looking for the perfect shoes to rock with your outfit, check out Puma‘s legendary sports heritage that contains classic shoes like Puma Suede and Roma. Therefore, you can choose any of the available Puma models to style for any occasion and unparalleled style and performance. Some of the famous models include:

• Puma Crew Sock X6
• Puma Future
• Puma Mayze
• Cali Sport
• Puma Suede Classic Bubble W‘s
• Puma Courtflex V2 V Ps
• Wn Basket Heart Patent.iro
• Ca Po Classic
• Puma Smash Jr
• Puma Popcat 20

For the past 70 years, Puma has been aiming to produce the best and fastest product suitable to the fastest athletes worldwide. The main strategy the Puma brand uses is differentiation, broadly applied to its business operations and products. Talking of products, Puma develop unique accessories, apparel and footwear to meet different market demand.

Puma shoes are comfortable and fashionable, which enhances sports and fashion trends. From Basketball, golf and football to running, training and motorsports, Puma offers performance shoes and sport-inspired lifestyle items. Puma has combined two of its best technology in most of its latest shoes: NRGY beads and IGNITE foam.

The foam midsole in Puma men’s and women’s shoes offers superior cushioning across the feet, from toe to heel, to increase the power through every movement. On the other hand, IGNITE branded heel cage and foam midsole stabilises and support your heel by locking it onto the platform. Other reasons include:

• Fully knitted upper that offers a sock-like feeling
• Proper weight distribution
• Comfortable
• Fashionable
• Dynamic lacing system
• Durable soles
• Rubber outsole offer great grip and traction
• Easy to wear and take off

Ever since the Puma brand launched collaboration with different icons like Rihanna, Puma sneakers and trainers for both men and women have shot up in every sneakerhead‘s wardrobe worldwide. Puma sneakers can go with almost every outfit. The only remaining thing is to know how to style them. Here is a list of outfits that can help make your shoe stand out.

• White tee, a watch and plaid pants with white Puma Roma
• Light-washed jeans and t-shirt with Puma future Rider
• Slim-fitting Cargo pants and a fitting t-shirt with Puma RS
• A short, cap and tee with Puma Future
• Spanx leather leggings or skinny cut jeans, sweatshirt and sneakers
• A maxi dress with Puma sneakers
• A mini skirt, tank top and denim jacket with Puma Future