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 What is the history of the Geox brand?

Mario Polegato founded the Company in 1995. The name of the shoe brand “Geox” comes to be by mixing two Greek words, “geo” and “X”. Geo means earth while X symbolises technology. The idea of developing Geox came when Mario was in Reno for a wine industry conference. His feet got hot while jogging in Reno’s hot climate, and he thought to cut holes in the sole using a Swiss Army knife.

With the help of his family-owned business, a leather-goods company, Mario Polegato developed his shoe idea into a viable (breathable shoe) product. He started with kids’ footwear which did well as a market testing product, then went for men's and women's shoes with the Geox brand name. He pitched his shoe idea to several footwear manufacturers and started large-scale production.

Geox shoes are manufactured in different factories worldwide, mainly in Indonesia, China and Vietnam. Since its introduction in the market, Geox group has spent a lot of money on innovations of great and comfortable footwear to meet market demand. It has led to collaborations with universities and research facilities to test and refine new shoe technology.

 What kind of shoes does Geox offer?

Geox was founded on innovative technology and continues to stay ahead of the competition in the footwear industry. The Company uses 2% of its yearly revenue to invest in new and better innovative technology to improve what they have and bring better shoes to the market.

To feed the ever-increasing market demand, Geox has ventured into different types of shoes that include:

 What make Geox shoes so special?

If you are looking for uncompromising style and comfort, opt for the Geox brand. Get ready for your next metropolitan adventure with Geox men's shoes. Geox is unique footwear that has combined innovative technology with urban-inspired design.

Geox is functional and versatile footwear with different elegant and casual styles ranging from boots to sneakers for women and men. Children are not left behind as they will enjoy a wide assortment of shoes offering breathable wellbeing and comfort, thanks to the waterproof and breathable membrane.

These men’s and women's shoes were not initially developed for the orthotic solution, but their roominess and shape make them perfect for insoles. Therefore, most Geox models are highly recommended (because of being roomy and having good depth) for orthotic purposes. The leather material in and out makes Geox trainers and boots very comfortable, especially when walking. They are manufactured using Respira Technology to make them breathable.

Most Geox models are developed using leather with intricate patterns and designs, making the shoes compared to a work of art.

 What are the main Geox models?

With the help of new machinery and collaboration with different labs and universities, Geox has developed a wide range of shoe models to feed the footwear market. You only need to know the type of shoes you want and head to the store.

Some of the famous Geox models include:

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