FitFlop is a relatively young company based in London that started selling its first product (classic Walkerstar 1 flip-flops) in 2007. All FitFlop models are produced in South East Asia. FitFlop took the sandal industry to another level, and in 2008, they were the most famous summer shoe to buy.

FitFlop was founded by a beauty industry entrepreneur, Marcia Kilgore, in collaboration with expert bio-mechanists Dr. David Cook and James Darren. They came up with the Microwobbleboard midsole unit, an element in every FitFlop boot, sandal, and shoe, offering super support and comfort.

Originally FitFlop produced and marketed their shoes as products that would aid fitness and health, claiming that FitFlop would tone the body and increase leg muscle activity. Recently, FitFlop has been moving in a whole new direction by creating and marketing its footwear to offer maximum comfort.

People have debated over the years about what FitFlop can offer just by wearing them in terms of health and fitness benefits. Despite the difference in opinion and facts, everyone can agree on one thing: FitFlop is superbly comfortable.

Since its introduction in the market (2007) and the 2008 boom, this amazing footwear brand has completed a range of shoes for every season, like:

• Funky FitFlop
• Wedge heel
• Ornate FitFlop
• Trainers
• Flip flops
• Boots
• Sandals

Check out for a wide range of FitFlop's stylish footwear with biomechanical tech to offer all-day comfort and convenience.

FitFlop Company has been growing since the introduction of its first sandal, Walkstar, in 2007. It was even included in the favourite things list of Oprah Winfrey and has expanded beyond women’s sandals ever since. FitFlop comes in different models that include:

• Lulu
• Iqushion
• Tia Toe Thong Sandals
• Lulu Glitter
• Iqushion Ergonomic Flip-Flops
• Derby Crinkle Patent
• Rally Basket Weave Sneakers
• Lottie
• Fino Shellstone
• Iqushion Splash - Pearlsed
• Wonderwelly Short
• Allegro
• F-Sporty Uberknit Sneakers
• Chai FitFlop

FitFlop is everyone's favourite summer shoe. Its sandals are suitable for days at the beach and can withstand long walks and other activities that require you to be on your feet for long. With the durable outsole and sturdy construction, you don't have to be cautious about wear and tear after wearing FitFlop for a short period.

These high-quality sandals will last you a number of summers to come. FitFlop offers remarkable comfort, trend, and style and is lightweight yet durable. Forget about low-quality sandals and get a pair that care about your foot health.

FitFlop provides foot protection against common conditions. They reduce the risk of experiencing foot pain and sustaining foot injury thanks to Microwobbleboard midsole technology.

Less than 20 years in the market and FitFlop is worn by millions of people worldwide going about their daily activities in style and comfortable footwear. Campaigns and brands aside, this footwear is incredible. Therefore, you can enjoy any of FitFlop models with different outfit and style like:

• Playsuit with F-Sporty Uberknit Sneakers
• Casual shorts and vest with Flip flops
• Denim mini and a baggy top with FitFlop
• Denim Capri pants and sweatshirt with Lulu Glitters FitFlop
• Jeans, t-shirt and sweater with Fitflops
• Leggings and sports bra with Rally Basket Weave Sneakers

FitFlop women's shoe size chart

FitFlop men's shoe size chart