Inspired by the political and cultural events of the '90s, Boxfresh was launched in 1989 to follow the movement. The essence of English streetwear can be seen in Boxfresh trainers: hip-hop influences, preppy details, urban designs, chic materials. Paradoxes come together to create the brands unified style that calls itself " the founder of English streetwear". A touch of arrogance? Welcome to the Boxfresh community!