And Keds created the trainer

One hundred years and still as trendy as ever! In 1916,Keds launched their first collection of shoes with soft rubber soles and invented the word "sneaker (trainers)". Worn by Audrey Hepburn, Marilyn Monroe, and Jackie O, they quickly became a veritable fashion icon. Today, they come in slip-on versions, flat shoes, wedge heels, high and low top trainers, and continue to inspire the biggest names in fashion, who participate each season in the reinvention of the brand.