Havaianas 

Havaianas is a Brazilian brand of flip-flops designed and created in 1962. The company’s headquarters is in Sao Paulo, with regional offices in Madrid, Los Angeles and Hong Kong. Its creation was inspired by a Japanese sandal called zori, and the word Havaianas is derived from the Portuguese word Hawaiians. The company is currently owned by Alpargatas S.A (a Brazilian manufacturing company).

Originally, Havaianas were designed with coloured straps and outsole and white insole. Due to their low price and simplicity, Havaianas sandals were popular with the lowest social class in Brazil, but now they control more than 80% of the Brazilian rubber slippers market. A new fashion trend started in 1990, where soles were inverted to make the outsole face upwards to create monochromatic sandals.

This made Havaianas release a new line of sandals with eight one-colour in 1994 called Havaianas Top, which were the all-time favourite for lower, middle and higher classes. In 1998, Havaianas designed a new line of flip-flops (Havaianas Copa) featuring straps with a small Brazilian flag, showing support to the Brazilian team in the FIFA World Cup in France.

In 1999, Havaianas spread rapidly to the rest of the world and started distributing in Italy, Spain, the USA, Japan, Portugal and the Dominican Republic. In 2000, the company designed a special model that could glow in the dark and less than 3 years later, Havaianas won the Oscar Award. Now, Havaianas can be found in 100+ countries worldwide.

Ads and marketing communication wouldn't be enough for Havaianas’ lovers to see the sandals as a premium product. Therefore, extra features were added to the footwear to make customers see them as valuable. This was possible when the company hired designers in the industry.

The company started to create more than just flip-flops: attractive and more colourful Havaianas to please people’s eyes. The change in design resulted in many different models that include:

• Slim
• Top
• You
• Brasil
• You St Tropez Shine
• Kids Max
• Luna
• Sunny II
• Espadrille Mule Eco
• Fantasia Romantica
• Star Wars
• Urban Basic II
• Slide Brasil
• Twist
• Baby Disney Classics II

Havaianas come in different colours, from white, blue, and black to orange and grey. Therefore, the colour you choose will largely depend on your preference and choice and the outfit you want to rock with a pair of Havaianas.

Don’t be afraid to include a splash of colours for daytime Havaianas sandals. Colourful Havaianas goes well with almost all outfit, especially mini dresses and shorts. However, keep it simple to avoid clashing colours.

You can go for a coloured Havaianas or a complementary colour with a neutral outfit. If you want to match your outfit colours, your Havaianas shoes should match with the upper clothes like a top or t-shirt rather than sandals and bottoms.

From being affordable and long-lasting to comfortable, what is there not to love about Havaianas sandals? When you think of Havaianas flip-flops, your mind might think of summer outfits and beach days. Therefore, it is true to say that Havaianas flip-flops are daytime shoes and can go well with cute daytime wear. But that is not enough!

Havaianas are durable, lightweight, comfortable, non-slippery and heat-resistance since they are made of rubber. You can wear Havaianas anywhere and with anything: perfect for the beach and the city. It stands for style, positive energy and affordable luxury. The rubber used to make Havaianas is constantly being refined and tweaked to be as environmentally friendly as possible.