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FitFlop

Shoes FitFlop 

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FitFlop, the sandal that keeps you fit
Marcia Kilgore launched FitFlop in 2007 after previously starting the successful spa and cosmetic brands, Bliss and Soap & Glory. The brand patented their Microwobbleboard midsole, which acts like a shock absorber and the curved sole will gently “float” your feet. This innovative design has found millions of fans the world over.

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    -30%
    Shoes Women Clogs FitFlop SHUV FELT Black

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    FitFlop
    Shuv Felt

    £ 96.00      £ 67.20
    Available sizes
    Shoes Women Clogs FitFlop SHUV FELT Black
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    FitFlop
    Shuv Felt

    £ 96.00      £ 67.20
    -15%
    Shoes Women Clogs FitFlop SHUV Marine

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    FitFlop
    Shuv

    £ 96.00      £ 81.60
    Available sizes
    Shoes Women Clogs FitFlop SHUV Marine
     
    FitFlop
    Shuv

    £ 96.00      £ 81.60
    -15%
    Shoes Women Low top trainers FitFlop RALLY CANVAS TRAINERS Pink

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    FitFlop
    Rally Canvas Trainers

    £ 90.99      £ 77.34
    Available sizes
    Shoes Women Low top trainers FitFlop RALLY CANVAS TRAINERS Pink
     
    FitFlop
    Rally Canvas Trainers

    £ 90.99      £ 77.34
    -15%
    Shoes Women Low top trainers FitFlop RALLY SNEAKERS White

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    FitFlop
    Rally Sneakers

    £ 99.00      £ 84.15
    Available sizes
    Shoes Women Low top trainers FitFlop RALLY SNEAKERS White
    Sale
    FitFlop
    Rally Sneakers

    £ 99.00      £ 84.15
    -15%
    Shoes Women Snow boots FitFlop SUPERBLIZZ™ Beige / Brown

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    FitFlop
    Superblizz™

    £ 192.00      £ 163.20
    Available sizes
    Shoes Women Snow boots FitFlop SUPERBLIZZ™ Beige / Brown
     
    FitFlop
    Superblizz™

    £ 192.00      £ 163.20
    -30%
    Shoes Women Flip flops FitFlop IQUSHION ERGONOMIC FLIP FLOPS Brown

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    FitFlop
    Iqushion Ergonomic Flip Flops

    £ 33.00      £ 23.10
    Available sizes
    Shoes Women Flip flops FitFlop IQUSHION ERGONOMIC FLIP FLOPS Brown
    Sale
    FitFlop
    Iqushion Ergonomic Flip Flops

    £ 33.00      £ 23.10
    -15%
    Shoes Women Flip flops FitFlop IQUSHION ERGONOMIC FLIP-FLOPS Blue

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    FitFlop
    Iqushion Ergonomic Flip-flops

    £ 31.00      £ 26.35
    Available sizes
    Shoes Women Flip flops FitFlop IQUSHION ERGONOMIC FLIP-FLOPS Blue
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    FitFlop
    Iqushion Ergonomic Flip-flops

    £ 31.00      £ 26.35
    -30%
    Shoes Women Sandals FitFlop Lulu Slide - Glitter Black

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    FitFlop
    Lulu Slide - Glitter

    £ 83.00      £ 58.10
    Available sizes
    Shoes Women Sandals FitFlop Lulu Slide - Glitter Black
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    FitFlop
    Lulu Slide - Glitter

    £ 83.00      £ 58.10
    -15%
    Shoes Women Flip flops FitFlop LULU LEATHER Purple

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    FitFlop
    Lulu Leather

    £ 86.00      £ 73.10
    Available sizes
    Shoes Women Flip flops FitFlop LULU LEATHER Purple
     
    FitFlop
    Lulu Leather

    £ 86.00      £ 73.10
    -15%
    Shoes Women Mid boots FitFlop BOOT Beige

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    FitFlop
    Boot

    £ 128.00      £ 108.80
    Available sizes
    Shoes Women Mid boots FitFlop BOOT Beige
     
    FitFlop
    Boot

    £ 128.00      £ 108.80
    -15%
    Shoes Women Sandals FitFlop LULU CRINKLED SHIMMER Silver

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    FitFlop
    Lulu Crinkled Shimmer

    £ 76.00      £ 64.60
    Available sizes
    Shoes Women Sandals FitFlop LULU CRINKLED SHIMMER Silver
     
    FitFlop
    Lulu Crinkled Shimmer

    £ 76.00      £ 64.60
    -15%
    Shoes Women Sandals FitFlop LULU GLITTER Beige / Glitter

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    FitFlop
    Lulu Glitter

    £ 76.00      £ 64.60
    Available sizes
    Shoes Women Sandals FitFlop LULU GLITTER Beige / Glitter
     
    FitFlop
    Lulu Glitter

    £ 76.00      £ 64.60
    -15%
    Shoes Women Low top trainers FitFlop SUPER Q Pink

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    FitFlop
    Super Q

    £ 110.00      £ 93.50
    Available sizes
    Shoes Women Low top trainers FitFlop SUPER Q Pink
     
    FitFlop
    Super Q

    £ 110.00      £ 93.50
    -15%
    Shoes Women Low top trainers FitFlop F-SPORTY Marine

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    FitFlop
    F-sporty

    £ 92.00      £ 78.20
    Available sizes
    Shoes Women Low top trainers FitFlop F-SPORTY Marine
     
    FitFlop
    F-sporty

    £ 92.00      £ 78.20
    -15%
    Shoes Women Low top trainers FitFlop RTG SEQUIN BACKTAB White / Black

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    FitFlop
    Rtg Sequin Backtab

    £ 105.00      £ 89.25
    Available sizes
    Shoes Women Low top trainers FitFlop RTG SEQUIN BACKTAB White / Black
     
    FitFlop
    Rtg Sequin Backtab

    £ 105.00      £ 89.25
    -15%
    Shoes Men Flip flops FitFlop KIAN Black

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    FitFlop
    Kian

    £ 60.99      £ 51.84
    Available sizes
    Shoes Men Flip flops FitFlop KIAN Black
     
    FitFlop
    Kian

    £ 60.99      £ 51.84
    -15%
    Shoes Women Slip-ons FitFlop SUPERSKATE Pink

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    FitFlop
    Superskate

    £ 96.00      £ 81.60
    Available sizes
    Shoes Women Slip-ons FitFlop SUPERSKATE Pink
     
    FitFlop
    Superskate

    £ 96.00      £ 81.60
    -15%
    Shoes Men Flip flops FitFlop KIAN Black

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    FitFlop
    Kian

    £ 60.99      £ 51.84
    Available sizes
    Shoes Men Flip flops FitFlop KIAN Black
     
    FitFlop
    Kian

    £ 60.99      £ 51.84
    Shoes Women Flip flops FitFlop IQUSHION SPARKLE Black

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    New arrivals
    FitFlop
    Iqushion Sparkle

    £ 44.00
    Available sizes
    Shoes Women Flip flops FitFlop IQUSHION SPARKLE Black
    New arrivals
    FitFlop
    Iqushion Sparkle

    £ 44.00
    -15%
    Shoes Women Low top trainers FitFlop F-SPORTY Red

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    FitFlop
    F-sporty

    £ 79.99      £ 67.99
    Available sizes
    Shoes Women Low top trainers FitFlop F-SPORTY Red
     
    FitFlop
    F-sporty

    £ 79.99      £ 67.99
    -15%
    Shoes Women Mules FitFlop Iqushion Pool Slide Tonal Rubber Black

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    FitFlop
    Iqushion Pool Slide Tonal..

    £ 31.99      £ 27.19
    Available sizes
    Shoes Women Mules FitFlop Iqushion Pool Slide Tonal Rubber Black
     
    FitFlop
    Iqushion Pool Slide Tonal..

    £ 31.99      £ 27.19
    -15%
    Shoes Women Clogs FitFlop GEFF CLOSED BACK MULE Camel

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    FitFlop
    Geff Closed Back Mule

    £ 105.00      £ 89.25
    Available sizes
    Shoes Women Clogs FitFlop GEFF CLOSED BACK MULE Camel
     
    FitFlop
    Geff Closed Back Mule

    £ 105.00      £ 89.25
    -15%
    Shoes Women Sandals FitFlop GLADDIE LACEUP SANDAL White

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    FitFlop
    Gladdie Laceup Sandal

    £ 105.00      £ 89.25
    Available sizes
    Shoes Women Sandals FitFlop GLADDIE LACEUP SANDAL White
     
    FitFlop
    Gladdie Laceup Sandal

    £ 105.00      £ 89.25
    -15%
    Shoes Women Low top trainers FitFlop RALLY White / Zebra

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    FitFlop
    Rally

    £ 110.00      £ 93.50
    Available sizes
    Shoes Women Low top trainers FitFlop RALLY White / Zebra
     
    FitFlop
    Rally

    £ 110.00      £ 93.50
    -15%
    Shoes Women Low top trainers FitFlop RALLY DENIM White

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    FitFlop
    Rally Denim

    £ 72.00      £ 61.20
    Available sizes
    Shoes Women Low top trainers FitFlop RALLY DENIM White
     
    FitFlop
    Rally Denim

    £ 72.00      £ 61.20
    -15%
    Shoes Women Low top trainers FitFlop RALLY White / Leopard

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    FitFlop
    Rally

    £ 110.00      £ 93.50
    Available sizes
    Shoes Women Low top trainers FitFlop RALLY White / Leopard
     
    FitFlop
    Rally

    £ 110.00      £ 93.50
    -15%
    Shoes Women Loafers FitFlop PETRINA PATENT LOAFERS Red

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    FitFlop
    Petrina Patent Loafers

    £ 110.00      £ 93.50
    Available sizes
    Shoes Women Loafers FitFlop PETRINA PATENT LOAFERS Red
     
    FitFlop
    Petrina Patent Loafers

    £ 110.00      £ 93.50
    -15%
    Shoes Women Mid boots FitFlop SUPERCUSH MUKLOAFF SHIMMER Silver

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    FitFlop
    Supercush Mukloaff Shimmer

    £ 167.00      £ 141.95
    Available sizes
    Shoes Women Mid boots FitFlop SUPERCUSH MUKLOAFF SHIMMER Silver
     
    FitFlop
    Supercush Mukloaff Shimmer

    £ 167.00      £ 141.95
    -15%
    Shoes Women Slip-ons FitFlop LOAFER Black

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    FitFlop
    Loafer

    £ 101.00      £ 85.85
    Available sizes
    Shoes Women Slip-ons FitFlop LOAFER Black
     
    FitFlop
    Loafer

    £ 101.00      £ 85.85
    -15%
    Shoes Women Flip flops FitFlop LULU MAXI CRYSTAL Black

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    FitFlop
    Lulu Maxi Crystal

    £ 90.00      £ 76.50
    Available sizes
    Shoes Women Flip flops FitFlop LULU MAXI CRYSTAL Black
     
    FitFlop
    Lulu Maxi Crystal

    £ 90.00      £ 76.50
    -15%
    Shoes Women Snow boots FitFlop SUPERBLIZZ™ Chocolate

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    FitFlop
    Superblizz™

    £ 192.00      £ 163.20
    Available sizes
    Shoes Women Snow boots FitFlop SUPERBLIZZ™ Chocolate
     
    FitFlop
    Superblizz™

    £ 192.00      £ 163.20
    -15%
    Shoes Women Derby Shoes FitFlop CLASSIC TASSEL SUPEROXFORD Black

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    FitFlop
    Classic Tassel Superoxford

    £ 124.00      £ 105.40
    Available sizes
    Shoes Women Derby Shoes FitFlop CLASSIC TASSEL SUPEROXFORD Black
     
    FitFlop
    Classic Tassel Superoxford

    £ 124.00      £ 105.40
    -15%
    Shoes Women Snow boots FitFlop SUPERBLIZZ™ Black

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    FitFlop
    Superblizz™

    £ 192.00      £ 163.20
    Available sizes
    Shoes Women Snow boots FitFlop SUPERBLIZZ™ Black
     
    FitFlop
    Superblizz™

    £ 192.00      £ 163.20
    -15%
    Shoes Women Mid boots FitFlop COMFF LEATHER Black

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    FitFlop
    Comff Leather

    £ 133.00      £ 113.05
    Available sizes
    Shoes Women Mid boots FitFlop COMFF LEATHER Black
     
    FitFlop
    Comff Leather

    £ 133.00      £ 113.05
    -15%
    Shoes Women Low top trainers FitFlop RALLY BASKET WEAVE SNEAKERS Beige

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    FitFlop
    Rally Basket Weave Sneakers

    £ 83.00      £ 70.55
    Available sizes
    Shoes Women Low top trainers FitFlop RALLY BASKET WEAVE SNEAKERS Beige
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    FitFlop
    Rally Basket Weave Sneakers

    £ 83.00      £ 70.55
    -30%
    Shoes Women Flip flops FitFlop LULU LEATHER™ Black

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    FitFlop
    Lulu Leather™

    £ 83.00      £ 58.10
    Available sizes
    Shoes Women Flip flops FitFlop LULU LEATHER™ Black
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    FitFlop
    Lulu Leather™

    £ 83.00      £ 58.10
    -15%
    Shoes Women Flip flops FitFlop LULU SHIMMER TOE POST Silver

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    FitFlop
    Lulu Shimmer Toe Post

    £ 66.00      £ 56.10
    Available sizes
    Shoes Women Flip flops FitFlop LULU SHIMMER TOE POST Silver
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    FitFlop
    Lulu Shimmer Toe Post

    £ 66.00      £ 56.10
    -15%
    Shoes Women Sandals FitFlop Lulu Glitter Pink / Gold

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    FitFlop
    Lulu Glitter

    £ 76.00      £ 64.60
    Available sizes
    Shoes Women Sandals FitFlop Lulu Glitter Pink / Gold
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    FitFlop
    Lulu Glitter

    £ 76.00      £ 64.60
    -30%
    Shoes Women Flip flops FitFlop LULU LEATHER TOEPOST Brown

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    FitFlop
    Lulu Leather Toepost

    £ 83.00      £ 58.10
    Available sizes
    Shoes Women Flip flops FitFlop LULU LEATHER TOEPOST Brown
    Sale
    FitFlop
    Lulu Leather Toepost

    £ 83.00      £ 58.10
    -30%
    Shoes Women Sandals FitFlop Lulu Adjustable Leather Slides Brown / Camel

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    FitFlop
    Lulu Adjustable Leather Slides

    £ 88.00      £ 61.60
    Available sizes
    Shoes Women Sandals FitFlop Lulu Adjustable Leather Slides Brown / Camel
    Sale
    FitFlop
    Lulu Adjustable Leather Slides

    £ 88.00      £ 61.60

     


     

     What is the history of the FitFlop brand?

    FitFlop is a relatively young company based in London that started selling its first product (classic Walkerstar 1 flip-flops) in 2007. All FitFlop models are produced in South East Asia. FitFlop took the sandal industry to another level, and in 2008, they were the most famous summer shoe to buy.

    FitFlop was founded by a beauty industry entrepreneur, Marcia Kilgore, in collaboration with expert bio-mechanists Dr. David Cook and James Darren. They came up with the Microwobbleboard midsole unit, an element in every FitFlop boot, sandal, and shoe, offering super support and comfort.

    Originally FitFlop produced and marketed their shoes as products that would aid fitness and health, claiming that FitFlop would tone the body and increase leg muscle activity. Recently, FitFlop has been moving in a whole new direction by creating and marketing its footwear to offer maximum comfort.

     What kind of shoes does FitFlop offer?

    People have debated over the years about what FitFlop can offer just by wearing them in terms of health and fitness benefits. Despite the difference in opinion and facts, everyone can agree on one thing: FitFlop is superbly comfortable.

    Since its introduction in the market (2007) and the 2008 boom, this amazing footwear brand has completed a range of shoes for every season, like:

    Check out for a wide range of FitFlop's stylish footwear with biomechanical tech to offer all-day comfort and convenience.

     What are the main FitFlop models?

    FitFlop Company has been growing since the introduction of its first sandal, Walkstar, in 2007. It was even included in the favourite things list of Oprah Winfrey and has expanded beyond women’s sandals ever since. FitFlop comes in different models that include:

    • Lulu
    • Iqushion
    • Tia Toe Thong Sandals
    • Lulu Glitter
    • Iqushion Ergonomic Flip-Flops
    • Derby Crinkle Patent
    • Rally Basket Weave Sneakers
    • Lottie
    • Fino Shellstone
    • Iqushion Splash - Pearlsed
    • Wonderwelly Short
    • Allegro
    • F-Sporty Uberknit Sneakers
    • Chai FitFlop

     Why choose FitFlop shoes?

    FitFlop is everyone's favourite summer shoe. Its sandals are suitable for days at the beach and can withstand long walks and other activities that require you to be on your feet for long. With the durable outsole and sturdy construction, you don't have to be cautious about wear and tear after wearing FitFlop for a short period.

    These high-quality sandals will last you a number of summers to come. FitFlop offers remarkable comfort, trend, and style and is lightweight yet durable. Forget about low-quality sandals and get a pair that care about your foot health.

    FitFlop provides foot protection against common conditions. They reduce the risk of experiencing foot pain and sustaining foot injury thanks to Microwobbleboard midsole technology.

     What style to wear with FitFlop shoes?

    Less than 20 years in the market and FitFlop is worn by millions of people worldwide going about their daily activities in style and comfortable footwear. Campaigns and brands aside, this footwear is incredible. Therefore, you can enjoy any of FitFlop models with different outfit and style like:

    • Playsuit with F-Sporty Uberknit Sneakers
    • Casual shorts and vest with Flip flops
    • Denim mini and a baggy top with FitFlop
    • Denim Capri pants and sweatshirt with Lulu Glitters FitFlop
    • Jeans, t-shirt and sweater with Fitflops
    • Leggings and sports bra with Rally Basket Weave Sneakers

     How do FitFlop shoes fit?

    FitFlop women's shoe size chart

    Foot size (mm) EU size UK size
    218-222 36 3
    222-226 36.5 3.5
    226-231 37 4
    231-235 37.5 4.5
    235-239 38 5
    240-244 38.5 5.5
    244-248 39 6
    248-252 40 6.5
    252-256 41 7
    256-260 41.5 7.5
    260-264 42 8
    264-268 42.5 8.5
    268-272 43 9

    FitFlop men's shoe size chart

    Foot size (mm) EU size UK size
    252-256 41 7
    256-260 41.5 7.5
    260-264 42 8
    264-269 42.5 8.5
    269-273 43 9
    273-277 43.5 9.5
    277-281 44 10
    281-286 44.5 10.5
    286-290 45 11
    290-294 46 11.5
    294-298 47 12

    Current offers

    Current Offers
    Free Delivery for orders above £30 from our UK warehouse. All offers valid while stocks last.

    Promotional Offers: You may only use one voucher code per order.


    Current Voucher Codes:
    WINTER5RS: Save an extra 5% off any order over £40*

    To use your voucher code, please enter in your code on the "Payment Page", in the box labelled "Promotional Code".
    Please be sure to check the purchase conditions of your discount code before completing your order.
    If your voucher applies, your discount will be applied to the items in your shopping bag and the price will be amended.
    Gift vouchers and discount codes may not be used on items which are already on sale or promotion, unless specified otherwise.

    *Brands which may be excluded from voucher use: Mellow Yellow, Sendra Boots, Chie Mihara, Minnetonka, Castaner, Clarks, Camper, Hub Footwear, UGG Australia

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