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Founded in 1986, Etnies has positioned themselves as the first brand completely dedicated to skate. Behind their quick success, a man - skater Pierre André Senizergues - and a professional shoe design that would seduce skaters worldwide: the Natas. The company, based today in California, has evolved by diversifying their product line for even more extreme sports : snowboarding, surf, BMX, and motocross. Yet the goal has remained the same: to continue to be technologically innovative to push the limit!