It's in the late 1990s, that Jeffrey Kelley, was imagined in his Southern California hangars depths , the products to be behind the creation of Sanuk (read "fun" in Thai). Innovative, unusual and daring, the first brand shoes feature soles made ​​of mats. Comfort is of course at the "rendezvous", and success came quickly. Cultivating the "fun philosophy", the brand wants to be considered as shifted and always directed towards the well-being and relaxation. Its slogan: "Smile, Pass it on!"

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