Dr Martens, the story of an icon

At the beginning, a surprising alliance: that of Doctor Klaus Maertens, with his garage of innovations, and that of the Griggs family, an industrial family from Northampton. Together, they created a shoe that was comfortable, practical, durable, and with a classic design, made on the first air-cushioned sole. These work shoes, named the 1460 as a reminder of the date the shoes were first manufactured, the 1st of April, 1960, became a real revolution. Without any effort, the brand Dr.Martens watched in awe as their products became a hit in the Anglo-Saxon subculture. Year after year, Dr.Martens would become a rallying cry, a method of expression and soon became iconic in numerous music scenes. Fashion, always fascinated by authenticity, also adopted the phenomenon. 2010: Dr.Martens celebrates their 50th anniversary and the brand has never been more vibrant and modern - a blank canvas ready to be painted with the paintbrush of generations.